The number One mistake real estate agents make when lead generating.

If you’re struggling to get consistent clients, chances are it’s not because you’re bad at real estate—it’s because you’re not sticking with your lead generation long enough to see results. In this video (Pillar #2 of the Six Pillars of a Real Estate Business), I break down: ✅ Why you should focus on no more than 3 lead gen strategies ✅ The biggest mistake agents make that kills momentum ✅ How to measure your time ROI vs. financial ROI ✅ Why “sweat equity” beats “check equity” every time